The Grafenegg Feasibility Study by Pichler Traupmann Architekten envisions the adaptive reuse of an old industrial building, transforming it into a versatile venue for performance art, music, and conferences. Emphasizing spatial flexibility, the design allows for dynamic adjustments in light intake, tailoring the atmosphere to the nature of each event. A conservative yet forward-thinking approach guides the intervention, preserving the historic character and original materials of the structure while integrating sustainable solutions. This sensitive transformation not only ensures the building’s longevity but also reinforces its cultural and ecological value, creating a space that respects its past while embracing its new role as a dynamic cultural hub.